Lucky’s Big News, Sweeps (6/15/09) - Years supply of Lucky Charms

http://generalmills.eprize.net/luckycharms/index.tbapp

Sweepstakes Prize: ONE (1) GRAND PRIZE: The opportunity to appear as an animated figure in an upcoming Lucky Charms commercial and a check in the amount of $6,000. Approximate Retail Value (”ARV”): $21,000. Winner will appear as an animated kid character in the Lucky Charms animated character style. Winner is responsible for providing photographs of himself/herself to General Mills. Winner should provide several different photographs to produce the optimal animated character. Photos should include, but are not limited to, close up head shot, profile shot, full-body shot. All creative approval rights of the Lucky Charms commercial and animated characters remain the sole right of General Mills. Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period. Many will enter, few will win.

Instant Win Game Prizes: SEVENTY-FIVE (75) FIRST PRIZES: A one (1) year supply of Lucky Charms cereal awarded in the form of twelve (12) coupons; each coupon can be redeemed for a free box of cereal (value $4.92). ARV: $59. Odds of winning an Instant Win Game prize depend on the number of eligible Instant Win Game plays divided by the number of prizes available. Limit: One (1) Instant Win Game prize per person.